If you want to increase brand awareness and stand apart from competitors in your industry, Facebook marketing can be an invaluable asset. However, it can be a challenge to determine the best time to post on Facebook. Ideally, you’ll want to post when your audience is most active on social media and most likely to see your posts.
The following is an in-depth guide to help you figure out when to post for more exposure, engagement, and overall reach.
What Is the Best Time to Post on Facebook for Maximum Exposure?
The fact is that there isn’t a universal best time to post on Facebook for every business. Many studies out there have tried to nail down the best possible posting time, but there are many factors that play into that ideal window. Studies from many sources determined that there are certain times that work better than others when posting on Facebook, Instagram, and other channels.
Generally, the best time to post is whenever your target audience is online. If you post when your audience is actively using Facebook, they’ll be far more likely to come across your posts and engage with them, whether in the form of a like, comment, or share. The nice thing about this is that, while user engagement can alert their friends to your posts and brand, the Facebook algorithm now prioritizes content that performs well and keeps it at the top of people’s news feeds. In essence, like with search engine optimization on Google, doing well in Facebook’s eyes can increase your brand’s visibility on social media.
Ultimately, if you’re looking for that perfect time and day to post based on any kind of industry-wide consensus, you won’t find a straight answer from any source. There are many elements to consider if you want your Facebook posts to do well and connect with audiences.
Why Does the Best Time to Post on Facebook Vary for Everyone?
One of the reasons there is no single best time to post on Facebook is that there’s such an overabundance of content. Today, Facebook contains more content than anyone can consume, which makes it harder to be seen. Competition only continues to increase, which is making it even harder to be found in the mix.
According to expert Brian Boland, Facebook’s VP of Advertising Technology, there is an average of over 1,500 stories that may appear in a single user’s News Feed with every Facebook login. Depending on how many pages they like and the number of friends they have, the number of potential items a person may come across in their feed could be as much as 15,000. Considering how complex the algorithm is and the number of interests and businesses on the channel, timing is only a small part of what determines when a post is most visible.
Basically, whenever you share a post on Facebook, you’ll be competing against thousands of other posters all trying to be seen first. Although this may seem daunting to you (especially if you’re just starting out with Facebook marketing), there are ways to increase your exposure and make sure people see your posts. However, it’s important to keep in mind that there is no magic formula that works for everyone. The key is determining when your audience is active and when the competition is likely to be at its peak.
What Is the Best Day to Post on Facebook?
The best day to post on Facebook isn’t set in stone for every business. But there are certain times on certain days that have been proven to yield better results. The following guidelines may help you figure out when it’s best to post on any given day of the week.
The Best Time to Post on Facebook on Monday
Recent research from multiple sources found that the best days to post on Facebook for B2B brands are Monday and Tuesday. Some sources also found that the best hours to post on a weekday are between 1 p.m. to 3 p.m. On the other hand, others determined that the best time to post on Facebook is from 9 a.m. to 2 p.m. EST.
The Best Time to Post on Facebook on Tuesday
The same studies also found that the best day for B2C brands to post is Tuesday. So, whether you own a B2B or B2C business, Tuesday is an ideal day to share a new post. Again, according to some sources, the best time to post on Tuesdays typically falls somewhere between 1 p.m. to 3 p.m., while other sources recommend anytime after 9 a.m. but before 2 p.m.
The Best Time to Post on Facebook on Wednesday
Since Wednesday falls right in the middle of the week, posting on this day isn’t necessarily as effective as posting earlier or later in the week. Most studies recommend posting on other days of the week and weekend, although posting during work hours between 9 a.m. to 3 p.m. may help you make the most of this day.
Depending on your industry, audience, and location, Wednesdays may actually be the best day to post for your business. It all comes down to the data you’ve collected and when your audience is particularly active. This will help you determine what specific time on Wednesday is right for your strategy.
The Best Time to Post on Facebook on Thursday
Generally, posting between 1 p.m. to 3 p.m. on Thursday is a good way to reach people, according to some. A report from TrackMaven also found that the best time to post on Facebook on Thursday is around 8 p.m. One study also determined that people are 18% more likely to engage with posts on Thursdays and Fridays.
The Best Time to Post on Facebook on Friday
Posting between 1 p.m. to 3 p.m. is also generally a good practice on Fridays, some sources say. Studies have found that engagement rates tend to be higher on Fridays as more people anticipate the weekend.
The Best Time to Post on Facebook on Saturday
You may notice a slight drop in activity among your audiences on the weekends. But Saturdays can still be good for posting in many cases. Posting between 1 p.m. to 3 p.m. is often ideal on Saturdays.
The Best Time to Post on Facebook on Sunday
HubSpot determined that Sunday is the best day to post on Facebook to maximize click-through rates. There isn’t any big difference between weekdays. But you may find a decrease in clicks on Fridays and Saturdays before activity picks up again on Sunday. As the new week begins, you may want to get started posting on Sundays if you don’t want to wait until Monday. Again, posting sometime between 1 p.m. to 3 p.m. may be best on Sundays.
Strategies for Choosing When to Post on Facebook
It may not always be clear when it’s best to start posting on Facebook and other social media channels. As you can see, many studies have different answers based on their findings. But it all comes down to what works best for your business specifically. Many factors can influence when you should display an ad, whether you’re using Facebook video ads or other Facebook ad templates.
To help you decide on the right time to post, consider some of the following strategies.
Pick the Most Relevant Time to Post
Some types of content are better to post as soon as they’re relevant. Certain topical posts such as sports updates, breaking news, and other highly relevant topics should be fast. Post as soon as you know about a key event. When it comes to your business, plan information releases carefully. You can schedule out posts about:
- An upcoming industry event
- Industry-relevant news stories
- A product or service launch
- Another exciting update, such as a recent media appearance
While you should plan ahead, you don’t need to wait to post if something is just begging to be shared in the moment.
Review the Data You Have
You can always use the data you’ve collected to help gauge when it’s best to post on Facebook. This is the most effective way to calculate the best possible time and day to post. If you can gain a deep understanding of your audience and what kinds of content keep them the most engaged, you can cater your content to them more effectively. In the end, you might have a proven formula for success based on your unique data.
Figure Out the Best Time to Post with Facebook Analytics
If you want to get started using your data to determine when it’s best to post on Facebook, begin by looking at current insights and audiences on Facebook. Taking a look at these post-performance metrics can help you gain a better understanding of your audience’s demographics and behaviors.
In addition to post-performance, you can also look at timestamps to see when each post was made. In the process, you can determine which posts performed the best at specific times on certain days.
You can also check the Facebook Insights page to see when your audiences are most active. Simply click on the Posts section while in Insights, which will indicate when your audience is online. You can also check Insights by time zone to figure out when it’s best to post in your location. For example, you may find that an audience is most active between 1 p.m. to 3 p.m. in their time zone. This may require you to post sometime between 12 p.m. to 2 p.m. based on your location.
Look at What Competitors Are Doing
Another good strategy is to follow competitors and find out what their strategy is. Do their posts perform well at specific times on certain days? If so, then you can adapt this strategy as your own. You may also be able to find out when your audiences are active and your competitors aren’t posting. Then you can fill in those gaps to redirect attention to your brand.
Test Your Posts to Identify the Best Time
You can also use A/B testing to figure out when your posts are likely to perform the best. Start by making the same post at various times over the course of several days. You can then look at the data collected to determine which time and day gave you the best results regarding impressions and engagement.
Use Different Methods to Figure Out the Ideal Time to Post on Facebook
There is no proven strategy that works for every business. Try out different strategies to find the right time to post on Facebook and other platforms for your specific business.
If you want to get the best results from your Facebook posts and ads, you need effective audience targeting and a reliable ad maker and video maker. Pyxis is here to provide the comprehensive solution you need.
Pyxis Social can help you develop a winning social media strategy on Facebook. Our solution enables you to easily:
- Create posts
- Animate videos
- Schedule posts
- Publish directly to Facebook and other channels
You can also analyze metrics to make data-driven decisions that improve your strategies and yield better results.To learn more about how Pyxis can help you develop the best social media marketing strategy on Facebook and other channels, contact us today.